The Guardian: September 1, 2011
Words And Music: Should Books Have Soundtracks?
The company was founded by brothers Mark and Paul Cameron, after Mark realised that "as he selected his own music-reading pairings" he was "choosing songs that emotionally corresponded to the words on the page". Inspired, the pair set about devising "movie-like soundtracks for digital books" (it only works for digital books, as the soundtrack needs to be linked to the page you're reading), combining sound effects and original music. They only have tracks for a handful of books so far, but if you click on the copy of Sherlock Holmes on the top shelf on this page, and watch the trailer, you get a sense of where they're going with it.
It's an interesting idea, and I'd quite like to try it out.