The 3 Keys to Reinventing Reading – Paul Cameron – TEDxAuckland

I was very proud and fortunate to talk at the TEDx Auckland this past weekend. The quality of the speakers was amazing and very inspiring.
My talk focused on the big issue facing reading today – people don’t continue to read. There are many programs out there teaching people to read, which is great – but the problem is too many people who can, don’t continue reading. The statistics are shocking. After graduation, 33% of US high school graduates and 42% of college graduates never read another book during their lifetime.

Update: The video of my talk is now on Youtube.

I was very proud and fortunate to talk at the TEDx Auckland this past weekend. The quality of the speakers was amazing and very inspiring.
My talk focused on the big issue facing reading today – people don’t continue to read. There are many programs out there teaching people to read, which is great – but the problem is too many people who can, don’t continue reading. The statistics are shocking. After graduation, 33% of US high school graduates and 42% of college graduates never read another book during their lifetime. While in the UK, children are now more likely to own a mobile phone than a book. The rest of the world is unfortunately not much different.
Something needs to be done and this is the problem that Booktrack was developed to solve.
Our research uncovered 3 keys to solve the problem and help reading compete with other entertainment mediums:

1) Make the inner imagination of the mind, which we can only access through reading, more accessible.
2) Bring more emotion to the reading experience to engage the new generation of readers.
3) Ensure immersion, and not distraction, is added to the reading experience.

With these in mind, Booktrack was created to be part of the solution of encouraging people to continue reading. The synchronized soundtrack helps access the inner imagination of the mind quicker and keeps you there longer, while blocking out other distractions. Through the addition of music, emotion is brought to the reading experience – in the same way it brings most of the emotion to a movie. Finally, Booktrack is the only enhancement to reading delivered to you while you read – all other enhancements take you out of the immersive reading experience to make you watch a video or play a game (which is why they don't work!).
I was humbled by the response to my talk. Most of the people who spoke to me afterwards said it opened their eyes to a real problem with reading engagement. They could really understand how adding a synchronized soundtrack to text would bring a new reading experience, in the same way sound was brought to film in 1928 (can you imagine watching a film without sound now?!). Many also commented, when commuting, that they often read while listening to music and now look forward to synchronizing that experience with Booktrack.
A very big thank you to all the organizers of TEDx Auckland for the great opportunity, and to everyone who spoke and attended. It has inspired our team to keep doing what we are doing, as Dr Paul Wood said, “we all have our own jails, it is what we do to break out of them that matters” #inspiration.

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