Scoop: 14 May 2012
New Zealand Company, BOOKTRACK Continues its Momentum
Auckland, NZ – May 14th – Fresh off the high of their double win at the New Zealand High Tech Awards on Friday, BooktrackTM co-founder and CEO Paul Cameron is now in New York to launch the first Booktrack short story from renowned US author Jay McInerney, before returning to New Zealand for an investor fundraising drive to enhance the company’s next phase of activity.
At the NZ High Tech Awards 2012, Booktrack was awarded the prestigious and hotly contested Duncan Cotterill Innovative Hi-Tech Software Product Award, and the Vodafone Most Innovative Mobile Technology Award.
“It is an honor for Booktrack to receive this prestigious double accolade and to have this unique technology acknowledged by our peers in the industry. The awards are recognition of our great team and the timing is impeccable as we begin a fundraising drive open to all New Zealand investors to fuel our next phase of business growth in the global eReading marketplace,” said Cameron.
“Booktrack’s success is reflecting the belief of our initial investors and consumers, that this is a paradigm shift that genuinely enhances the engagement people have with reading. We’re seeing a whole new generation of readers come on board through Booktrack, and the continual interest we’re receiving from high profile authors further validates that.”
Paul Cameron is in New York with his team for an exclusive Booktrack event to premiere Solace, the first short story using Booktrack technology from beloved author and essayist Jay McInerney (Bright Lights, Big City and The Juice).
The event will be attended by literary luminaries such as Candace Bushnell (Sex in the City author), host, André Balazs, celebrities such as Courteney Love, and features artist Will Cotton, and the author himself, Jay McInerney.
“It is really exciting to write a story knowing that there will be this immersive element alongside my work created by Booktrack”, said Jay McInerney.
“Booktrack came to me with an idea of bringing in the musician Marc Scibilia to create the score and trailer for this story and it’s pretty amazing.”
The release of the Booktrack edition of Solace marks the first release of a title only available on the Booktrack platform by a highly acclaimed author. It is also the first time a musician has created a musical “trailer” for an eBook featuring SONY/ATV’s Marc Scibilia, a Nashville-based up-and-coming singer/songwriter.
Wellington’s Park Road Post Productions continues to stamp its authority with the mixing and sound design for Solace.
In February, a Booktrack edition of Salman Rushdie’s story In the South was released, and more recently Sir Andrew Motion, the Poet Laureate of the United Kingdom, had his sequel to Treasure Island, Silver, released by Booktrack.