For the first time, anyone can create and publish their own Booktrack to share their stories with a global audience in a more engaging and immersive way
SAN FRANCISCO, CA — September 5, 2013 — BooktrackTM, the company that adds soundtracks to stories, announced today the launch of Booktrack Studio software that for the first time lets anyone add a synchronized soundtrack to digital text to provide an immersive, movie-like reading experience. Available from the Chrome Web Store, the free Chrome app allows writers to quickly embed music, ambient audio, and sound effects into their story that will play in synch with the storyline, paced to each individual’s reading speed.
Booktrack Studio delivers a more engaging and compelling reading experience for today’s new generation of digital readers. Writers can better share their creative vision by including background music that evokes a specific emotion or ambient audio that brings a scene to life, selecting clips from a database of more than 20,000 audio files. Imagine hearing a swelling symphony as warriors clash in a story or the sounds of a bustling marketplace as you read a Bangkok travel blog. Writers can then immediately self-publish their Booktrack title, instantaneously reaching new global audiences.
“For the first time, any writer can now add a synchronized movie-like soundtrack to their story to create a more engaging and immersive reading experience for their fans,” says Paul Cameron, Booktrack co-founder and CEO. “Alarmingly, 33 percent of high school graduates never read another book. To change this, we are delivering a new and more captivating mobile reading experience developed for today’s connected generation that values self-expression and community.”
Booktrack worked closely with Google to push the boundaries of HTML 5 and web audio to deliver advanced audio functionality in the Chrome browser. Writers can add soundtracks to any digital text, from a book or a short story to poetry or a travel blog. They can then immediately publish their amplified content on the Booktrack Bookshelf for anyone to read and listen to within the Chrome app.
"As with the film industry, technology innovation has the ability to provide an immersive experience to enhance the story and connection with the audience. I believe Booktrack has the ability to add the same dimension to the world of publishing—an obvious game changer," says Tom Greally, Booktrack advisor and General Manager of Weta Digital, the Academy Award-winning visual effects company.
Consumers are responding strongly to Booktrack, making the initial app a top 10 book app in 20 countries. The Smithsonian called Booktrack “a big leap forward,” and the Atlantic described it as “a thrilling prospect.” Mobile versions of Booktrack Studio and the ability for writers to sell their Booktrack titles will be coming soon.
Booktrack has created a new genre of digital storytelling entertainment. The patented technology lets anyone add a synchronized movie-style soundtrack—including music, ambient audio and sound effects—to an e-Book or other digital text content, with the audio paced to each individual’s reading speed. This innovative platform enables users to create and share stories—on a mobile or tablet device—in a unique and exciting way, transforming the “written” word. Funded by investors including Peter Thiel (co-founder and former CEO of PayPal), Booktrack will change the way people read, write, and publish their stories. For more information, visit www.booktrack.com or follow @booktrack on Twitter.
Spiralgroup for Booktrack
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