You've created an amazing Booktrack, chosen the genre and type, made a fantastic cover and are ready to publish. Just one small problem: you're stuck at the book description.
Booktrack descriptions are short blurbs for your book. It is one of the reader's first impressions of your story, so every word counts. Writing a good book blurb is where many authors can get lost, with the result that they miss out on more reads.
Think of a good blurb like a great first date. At the end of the night, leave the reader wanting more. Give them an incentive to click on the cover and read your story. Here are some tips on how to get started.
The maximum word count for your blurb should be around 250 words. Any longer and you risk losing the interest of the reader. Too short (less than 50 words), and there might not be enough information to hook them in. Keep it concise, edit, edit, edit and make every word count!
We've already covered keeping your blurb concise. One way to keep it short is not to include sub-plots. It can be difficult leaving out plot points that you think are crucial to the story, but don't lose sight of the original goal of a blurb: to hook in the reader.
The name of your main character(s) should be established in the first couple of sentences. You will also want to establish the genre of the Booktrack (science fiction, romance, cross-over) and the key plot. Here's an example for Romeo and Juliet: "Two leading families of Verona, Montague and Capulet, are locked in a bloody feud. So the Prince of Verona places a death penalty on anyone breaking the peace. But everything changes when Romeo, a Montague, and Juliet, a Capulet, fall in love and spark a tragic chain of events for the young star-crossed lovers."
It makes sense not to give away the ending or main plot twist of the story in your blurb, but you should give away enough details to tantalize the reader and leave them wanting more. Allude to what happens next in vague, exciting terms, like this example for H.P Lovecraft's The Terrible Old Man: "The Terrible Old Man is a strange elderly man so old that no-one can remember when he was young, and so taciturn that few know his real name. He lives alone and is rumored to have acquired a hoard of jewels and riches. Hearing this tale, three robbers plot to steal the treasure for themselves..."
Don't forget to include what makes your Booktrack so amazing – the soundtrack, ambience and sound effects! If you have uploaded original music, then mention this, or if it's a children's story particularly suited to sound effects, then tell the reader in your blurb. Here's an example from Hansel and Gretel: "Hear the witch cackle and the cauldron bubble in this Booktrack version."